About

How did it all start?

The Creation Story

Stefan Tošić I mean, I heard that 90% of all new businesses fail, but I didn't believe it. For 8y I worked with my first 300 clients, and I thought that it was just a coincidence when it happened to them.

Until

4y ago

I became convinced when I saw, with my own eyes, how a $50 million corporation can just be destroyed in one year by not syncing business, marketing, and design.

How it all strarted?

Story of creation

Stefan Tošić I mean I heard that 90% of all new businesses fail, but I didn't believe it. For 8y I worked with my first 300 clients, and I thought that it's just a coincidence when it happened to them.

Until

2y ago

I became convinced when I saw with my own eyes how a 50 million $ corporation is just destroyed in one year by not syncing business, marketing and design.

That got me thinking...

There is a gap in the market

So I took an unbiased look at the whole situation.

On one side we have

Visual designers — that apsolutelly don’t have aspirations to learn business, just want to design

On one side we have

Visual designers — that have absolutely no aspirations to learn about business, they just want to design.

On the other side we have

Business owners — that don't even know how designers can help them. "They make things pretty, right?"

But isn't the main task of a designer to recognize any challenge in any area and to find a solution for it?

Stefan Tošić

CEO and Product Design
Strategist

So I decided to found a design agency that will do just that — create experiences and interfaces that are goal-oriented.

Our biggest investments are our people

Stefan Tošić

CEO | Founder | Art Director

Tajana Tomić

COO | Product Designer | CoFounder

Jelena Janković

UX/UI Designer

Karlo Stipić

UX/UI Designer | Animator

In the last 3 years, we have invested more than $60k into educating our team.