Why are we designers that are also business geeks?
How did it all start?
The Creation Story
Stefan Tošić     I mean, I heard that 90% of all new businesses fail, but I didn't believe it. For 8y I worked with my first 300 clients, and I thought that it was just a coincidence when it happened to them.
Until
4y ago
I became convinced when I saw, with my own eyes, how a $50 million corporation can just be destroyed in one year by not syncing business, marketing, and design.
How it all strarted?
Story of creation
Stefan Tošić I mean I heard that 90% of all new businesses fail, but I didn't believe it. For 8y I worked with my first 300 clients, and I thought that it's just a coincidence when it happened to them.
Until
2y ago
I became convinced when I saw with my own eyes how a 50 million $ corporation is just destroyed in one year by not syncing business, marketing and design.
That got me thinking...
There is a gap in the market
So I took an unbiased look at the whole situation.
On one side we have
Visual designers — that apsolutelly don’t have aspirations to learn business, just want to design
On one side we have
Visual designers — that have absolutely no aspirations to learn about business, they just want to design.
On the other side we have
Business owners — that don't even know how designers can help them. "They make things pretty, right?"
But isn't the main task of a designer to recognize any challenge in any area and to find a solution for it?
Stefan Tošić
CEO and Product Design
Strategist
So I decided to found a design agency that will do just that — create experiences and interfaces that are goal-oriented.
Our biggest investments are our people
Stefan Tošić
CEO | Founder | Art Director
Tajana Tomić
COO | Product Designer | CoFounder
Jelena Janković
UX/UI Designer
Karlo Stipić
UX/UI Designer | Animator
In the last 3 years, we have invested more than $60k into educating our team.
Stefan Tosic Profile with chart
In clarity is power.
If you need us to go through your project with you, get the initial consultation.
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